Hi everyone! I want to thank you all for coming to my presentation, and for giving me such great energy and questions during my presentations. It was truly an honour to present to you.
I’ve included (I think) all the information you asked for during the Q&A. If you email me with a specific question, I may also add that answer to this page.
I’ll leave this page up until Mid-August (to avoid ruining my already terrible SEO) but I’m always happy to share the content by request after.
Drop shipping & product development : https://thesweetestdigs.lpages.co/launchshop/
Pitching your numbers: How many pitches do you send out, in order to sign 5 contracts? Do the research and the math, and then start planning. The more you plan, the smoother things go.
FB Mastermind Group: At the end of the 2nd session I was asked if I would be interested in running a mastermind FB group for taking your blog fulltime. After much thought, I am going to do it!
- Weekly goal setting & check-in
- Help inancial planning for the year
- Weekly FB live on a topic
- Share brand reps & contacts
- Discuss pricing structures & ideas
- Help with pitches & editorial calendars
- Idea brainstorming
- Pitch timeline reminders
- Guest FB lives from fellow experts
- 1×1 FB call when needed
Please email me for more information & pricing: firstname.lastname@example.org
Sample pitching calendar: While each calendar will differ bassed on what you offer on your site, I find that these dates help ensure I’m timely
November: pitch for January/february organization & ceaning
December: nothing – touch base with your brand partners and send well wishes, and intentions to work together in the new year
January: Valentine’s day (if you do it)
February: Start pitching larger Spring projects
March: Start pitching larger Summer projects
April: summer or spring small projects
May: Late Summer/BTS projects
June: Start pitching Christmas & Fall
July: Continue pitching Christmas & Fall
September – November: pitch any remain projects or ideas
Sample pitch: As discussed, I use a 3 email system for pitching brands, especially when it’s a cold call. When I’m working with a brand I know and work with already, I usually do an abbreviated version of no1 (that’s much less formal).
“ Hello XX,
My name is XX. I’m the voice behind XX, and I create XX, XX, XX home decor & DIYs.
(Always include direct link, don’t just put the name).
My work has been featured XX (skip it if you haven’t been featured anywhere. Include accolades that are relevant)
I’m a huge fan of X brand/product, and I’d love to work together on some sponsored content with you this upcoming month/season.
I’ve got a few ideas that I’d love to send you a mood board for. Is this the best place to send those? I’m also happy to include a media kit, and answer any questions you may have.
I look forward to hearing from you.
(Always include email signature if possible)
So great to hear back from you, I’m glad to hear you’re open to the possibility of working together.
I’ve attached a mood board PDF for you (or if it’s too big, send it in a google drive folder)
I’m asking for XX + product + shipping.
In exchange, I can offer: (I’m just listing some options here, tailor it accordingly)
- 1 blog post
- Dedicated social shares across my SM channels
- Dedicated IG/FB storytelling
- 1-2 High Res images for your own marketing purposes
- Host a giveaway for a product
- Do an IG stories take-over
- Include the product in X number of posts (maybe not exclusively, but still with links and call-outs)
- Fly to the moon and back for you (haha)
*if your rate is somewhat flexible, mention that. If you’re pitching 2-3 stories, offer to bundle some items for discount.
I’d love to jump on a call with you if you’re interested, to answer any questions.
Otherwise I look forward to hearing from you, and discussing next steps.
Have a great day,
In your PDF mood board:
- Include a title page with your logo, the brand’s logo, your website + email address + the season & year you’re pitching for
- 2-3 images per post idea + a short description, and list the products you want (+quantity) for each.
- Include an index page if your pitch is long
3rd email: get down to brass tax, negotiate, make sure everything is clear in the email, or in the contract.