Influencer relationships, social media musts a business owner to grow your reach and your brand
(in no particular order – these are my notes for today)
- Influencers are (often) trusted by their audience, and the right ones cary a tremendous amount weight with their recommendation. Not only that, but their reach extends beyond the local, which is great for building your own brand, but that of Fusion.
- Quality costs money. You need to remunerate your partners in some way, shape or form, or you may end up with less than desirable outcomes.
- When you treat them like a business deal, you can expect more, enforce deadlines, make clear goals, and usually write it off as a business expense
- Social Media is a free business tool, and you cannot ignore it. If you chose to not opt-in to the digital economy you’re leaving money on the table.
- Selling on FB directly: https://www.shopify.ca/facebook/short
- Utilize all the functions and feature available in a given platform – Share user generated content.
- Do you run ads on your FB pages? You should. FB wants ad money, play the game and watch the rest of your content do well. If you run one thing super well, it should be your FB. IG is great but only if your local market supports it. FB is for everyone.
- Great ideas for promotions to run:
- share a video of you using fusion, and show us your final product. Win one can of paint for the best video.
- Best local project can display it in store
- Run local crafting sessions where those attending have the option of purchasing complimentary colours at a discount.
- -> utilize all the content being created around you, people are thirsty for some praise, so give it out and you’ll drive more traffic and engagement.
- Do you offer bridal parties? Kids events? Wine nights? Hire a photographer to grab great shots if you need to, otherwise set-up to take them yourself and cycle through them on socials.
- Plan an editorial calendar: seasonal content vs. evergreen. How good do your photos look? What’s a successful store near you doing? Why is it working well? Just like you do a market study when opening a store (I hope), you should do a market study on SM to see why/what is working well. There is so much free data around.
- Use IG/FB stories for polls, videos, lives, and to share viewer content that you don’t want in your feed. It’s all there for the taking (screenshot, re-share) gifs and filters in the app all show engagement and that’s what your audience wants.
- Recline time – Capitalize on this to post and stay active with passive elements like video.
- IGTV – so new, so many opportunities, you should try to utilize it if you can.
iPhone Photography tips
- I do not personally endorse iPhone photography – you will never get the same results as when you’re shooting on a camera. But if you must…
- If you’re out for angles, look at what works best for Pinterest/IG: straight on, no fancy angles, clean lines (but maximalist is still maximalist), strong colours, and always include something living.
- Always be mindful of the shadows with your light source.
- If you can/want to, counter-light your shot from the other side to ensure even light coverage.
- I suggest Lightroom for your phone. You’ll need to buy the monthly subscription, but if you’re not going to shoot with a camera, you need to at least edit properly. LR on the phone is the same as the desktop.
- Other great photo editing apps are VSCO & Color Story. Canva & Photoshop are great for further editing.
- Consider cropping/formatting images for the channel on which you want to display them.
- Don’t shoot horizontal for IG, and always shoot a horizontal/Vertical for FB.
- Text overlays on images are not cute, unless they’re done with unique and distinct (or just brand appropriate) fonts. Don’t be using a comic sans to write offer your stuff, and please – no curlz.
- I always recommend keeping an un-edited version of the photo for later (in case you change your mind for the editing, or need to re-visit it for something else).
Recommended items [affiliate links]
- Light reflector (with silver, gold, black, white filter options)
- Phone tripod with remote
- Lavalier Mic – this runs on an earphone jack, so if you have a new iphone make sure you have the adaptor
- LED camera light (for counter-lighting your shot) with changing light color + diming